Abstract

The AUM (Asset Under Management) has seen a incredible growth in the very recent past. It has also augmented the customer knowledge with improved access to the back office, even from remote places. In addition, the paper has also discussed the challenges faced by the regulators, who are yet to fully understand the inference of the fast-changing technological environment around us. The most recent innovation in the world of investing is Robo-advisory which is aimed at automating the entire investment advisory process by replacing human intervention. Transparency and error-free unbiased advisory are the hallmark of Robo-investing. An ideal Robo-advisor not only calculates the amount you need to invest for a financial goal, but also decides the asset allocation and investment products for you. Further, it also guides you about the entry into or exit from a particular stock or fund at the appropriate time, unaffected by emotions attached with investment decision making. Finally, this article contributes to the knowledge construction and understanding of financial technologies and its impact on the financial industry, challenges, and future prospects.

Keywords

Blockchain, Big data, Robo-Advisory, Digital Footprint, Asset Management, Algorithms

Citation (APA Format)

Sinha, R. K., & Mishra, P. N. (2022). Digital transformation empowering the Indian mutual funds industries. International Journal of Politics, Law, and Management, 1(2).