Abstract

Corporate Social Responsibility (CSR) activities remain important factors for the corporates to gain favourable stakeholder attitude and it is an attempt to maximize business benefits. Today, corporates are trying to maximize their profits by different ways and one through is of through CSR initiatives. Employees are one of the key important stakeholders in the overall management of business. The Stakeholders theory stresses upon multiple constituencies impacted by business and employees have the major role in it. This study focuses on employees’ participation in the CSR initiatives of the corporate will not only enhance the business performance also it brings a pride feel for the employees in the organization to spread the good deeds of the organization. This study paper presents the data of four major large-scale industries out of which, two are public and two are private industries of the Dakshina Kannada district of Karnataka State. The data was collected through the interview method of the CSR Cell members. The study highlights the need for employee participation and involvement in the CSR initiatives as employees feel empowered to do their best work through a steady stream of recognition, appreciation, motivation, productivity and profits improve right alongside employee morale and company culture. The discussions were carried out with the CSR Cell members based on CSR cell, their planning and execution of CSR activities. The deficiencies have been observed and the recommendations have been provided to improve the CSR initiatives.

Keywords

Corporate Social Responsibility, CSR Cell, employee, participation, Stakeholders, Large Scale Industries

Citation (APA Format)

Souza, S. D. N. (2023). Employees’ participation in corporate social responsibility (CSR) initiatives – A study. International Journal of Politics, Law, and Management, 2(2).